During transformation from the traditional media service to online media service, diversified media formats bring a huge challenge to massive media processing and user experience optimization. In addition, demands on video services for enterprises have been increased dramatically, making dedicated content service and content hosting platform an inevitable trend. To meet the challenge, Huawei provides the media cloud solution based on the cloud computing platform for media and enterprise customers.

Functions and Features

Cloud-based platform

• Multiple sets of traditional, independent, and expansive professional system are replaced by a single set of universal infrastructure.
• Parallel transcoding and rendering capabilities provided, which are 30 times faster than those of traditional transcoding devices.
• Based on cloud computing capability, resources such as input/output, CPU, memory, and network traffic are scheduled in a unified manner, and videos are segmented and transcoded in real time.

New media asset archiving and storage features of high performance, low cost, and energy saving in comparing of traditional tape solutions.

Provide Online/offline content processing capabilities (trans-coding, encryption, rendering, watermark and so on)

Media application and content publishing platform

Configuration

• Intelligent media warehouse: Based on the cloud computing platform, a new archiving and storage functionality is used to help media and enterprise customers evolve from traditional tape archiving to a new archiving mode of high performance, low cost, and energy saving. This product greatly reduces customers' long-term storage and operation maintenance costs.
• Cloud-based media assets management system: Workflows driven, metadata and content are managed on the platform through the entire media lifecycle, including content ingest, storage, review, publish, delivery, offline, archiving and format conversion.
• Cloud-based transcoding: Based on the cloud computing platform, the transcoding cloud is a scalable distributed media processing platform that supports content coding, decoding, and transcoding various video and audio files to various formats and bit rates.
• Cloud-based rendering: Based on the cloud computing platform, rendering tasks among clusters and data centers can be managed and distributed evenly, to effectively improve the rendering resource usage and maximize return on investment.
• Cloud-based voice recognition: Based on the cloud computing platform, a voice analysis engine is used to first address the problem of identifying and seeking voice in complex acoustics environment and complex noisy texts in video and audio programs through word association. This function meets application requirements of TV broadcasters and helps them to overcome application difficulties.
• Internet media publishing platform: The cloud computing platform is a video center in which video production, operation, publishing, and fore-end services are integrated. The media cloud solution supports video ingesting through user video consumption.
• Digital video publishing platform: The cloud-based platform is a one-stop resource sharing platform on which videos can be generated, stored, processed, managed, transcoded, streamed, published, accelerated, adapted to various terminals, and interacted with users. In addition, various video sharing based applications or services can be implemented on the platform.
• Training video publishing platform: Supports various training video services, such as real-time training, online exchange and training and online learning.
• IP video headend platform: Supports content ingest, linear channel recording, media segmentation, format adaptation, delivery, content protection and advertisement insertion.